Strategic Marketing Support
whether you want strategic marketing consultancy or a Fractional Marketing Director or CMO, i’m here as your strategic marketing partner
I support ambitious, values-led founders offering expert or transformational services, either B2B or B2C, online or in the Bristol or North Somerset area.
I am passionate about building authentic, elevated brands for ethical businesses that care about their people (customers) and our planet.
I believe marketing can be meaningful, respectful and impactful, and can build trust and relationships without the need for manipulation or deceit.
Right now, you may be:
- the founder of an ambitious start-up that now needs a serious marketing function (perhaps you’re not doing much or don’t know where to start)
- an established business doing ‘business as usual’ or doing lots of different marketing activities and you don’t know what is or isn’t working
- so busy running your business that marketing keeps slipping down the priority list and sales (and long term growth) are suffering
- causing a bottleneck in your business by not having the right marketing team with someone in-house setting the strategy and driving the execution
- trying to do all the marketing yourself without the skills, knowledge or experience and its got you this far, but won’t get you to your next milestone
- throwing marketing spaghetti at the wall and hoping something sticks, but there’s no joined-up strategy
- proud of your fancy logo and website - but wondering, now what! It’s not bringing in customers
- done with DIYing your marketing and know it’s time to take it up a level
What do you want?
- your marketing to be effective, ie increase sales and grow your business
- a senior marketer in your business who cares as much about your services, team and customers as you do
- a trusted partner to lead your marketing with clarity and confidence
- a Head of Marketing who can manage everything from strategy to execution, drawing on freelance specialists or mentoring your junior team members
- a recognised brand that people trust, share and stay loyal to over time
- marketing that’s both effective, strategic, personal and ethical
- to grow your business because of your values and purpose, not by hiding them
What do you need?
- clear goals, then an aligned strategy and a flexible plan to get you there.
- to understand what marketing is working and what isn’t and know what metrics/KPIs to track and review regularly so you can improve marketing ROI.
- a part-time, strategic marketing leader to create a strategy and drive the implementation to achieve your business goals.
- an experienced full-stack marketer who can draw on B2B, B2C and B2B2C experience, across consumer products and services.
- someone to bring structure and practical solutions which will drive business growth.
Testimonial
“We did a strategy session with Hils to work on our business strategy for the next 1-3 years and we massively recommend! It was a great session and we uncovered some beautiful extra ideas that we just weren’t seeing as well as how to translate our long-term vision into actionable plans. She helped give us clarity and see the wood through the trees, something we just couldn’t seem to do on our own!
Hils is professional, understanding and super knowledgable – she breaks everything down into easy steps to make large business goals less daunting! Lovely person too. Highly recommend working with Hils”
— Holly Bell, Founder & Director, My Marketing Sidekick
Fractional CMO or Consultant?
A Fractional CMO (Chief Marketing Officer, Marketing Director or Head of Marketing) is a strategic leader who works part-time, in-house in your business.
They work as a valued member of your team, on an ongoing basis, managing freelancers or your team/reports, and are accountable to the board or founder(s).
They are ideal if your business is too small for a full-time senior marketer, as it’s a cost-effective way to gain strategic insight and management of your marketing function.
A Marketing Consultant sits outside your business as a strategic advisor, guide and mentor and may also roll their sleeves up and get stuck in with projects or on retainer.
You get the inspiration and direction of a CMO without the long-term commitment.
working with me is RIGHT for you if:
- you run a service-based business, either B2B or B2C, such as coaching, business services, therapy/healing, consultancy, fitness, marketing/design agency, wellness, or run courses or workshops
- you have a lot of ideas but don’t know which to focus on or you’re trying to do too many things and feel confused or overwhelmed
4 situations where i add value
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Knowledge Gap
You’re trying to do marketing yourself but you don’t have the skills or experience.
I cover that gap and can mentor your team.
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Lack of Time
You’re dropping the marketing ball due to lack of time, as you need to run the business.
I take ownership of your marketing and lead the charge.
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Start-up
You need help clarifying the foundations like Value Proposition, ideal client/customer, brand voice and positioning.
I set your marketing function up to grow your business long-term.
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Project-basis
You lack the time, knowledge or resources to execute a specific project well (like a launch).
I am an experienced pair of hands to dive in and manage your project.
Testimonial
“Needing some clarity on the next best steps for my biz I booked on Hils’ strategy session. We got through loads in the time and Hils was great at keeping things focused and on track. I really appreciated being able to listen to the recording again, as it was a lot to take in at first. Hils also gave me some helpful templates and practical ways of documenting and moving forward with monetary goals.
I found the session gave me the foundations and clarity I needed to take it from an idea into the world. Simply having someone to listen to your ideas and blocks is so helpful, and with Hils I knew I was getting sound advice and clear direction. Thanks Hils!! Next stop Millionaire status!!! Xx”
— Fleur Barnfather, Visionary Artist & Art Teacher
Specific deliverables & outcomes
- an aligned business model, revenue map, monetisation/NPD ideas
- a clear strategy and plan of action with evaluation cycles so you keep improving the marketing mix
- budget creation and management
- insight-driven decisions and improved ROI by auditing your marketing
- clarity on Value Proposition, ideal customer and niche so yu can connect with prospects
- clear and simple offers that customers want
- impactful, aligned messaging that lands
- market and competitor research to clarify positioning & strategy
- campaign planning and execution
- strong positioning, pricing and brand identity
- clear customer journey so you’re not losing people (funnels, emails, CRM)
- content ideas and planning
- briefing and managing freelancers / external agencies so you get only the support you need
- customer research interviews to really understand their side
- team/ direct report mentoring to develop and upskill
- regular reporting on KPIs
- developing marketing that excludes toxic social media platforms such as building community
MY Services
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Marketing Audit
An objective assessment of your existing marketing to identify what’s working and what’s not and most importantly why.
I’ll show you what your metrics are really saying, where you’re losing people/sales so you can make informed decisions about what to change.
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Strategy & Plan
By working together on your Vision, Goals and Strategy you’ll get inspiration from a fresh perspective and strategic direction without an ongoing commitment.
We’ll review the marketing foundations, make tweaks and set the strategy for the following 12 months.
Add-on: creating a 12 and 3-month plan and budget.
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Fractional CMO or Consultancy
Strategic marketing leadership on an ongoing or project basis, to achieve your business goals. Could include managing and mentoring direct reports and sleeves-up execution - depending what’s needed.
Bespoke quotes depending on scope. Fractional support starts at £1000pm
who am i
Hils Crisp
I'm Hils, a Strategic Marketing, Brand & Communications Director & Business Coach with nearly 30 years’ experience growing brands and driving revenue across B2B, B2B2C and B2B both services and consumer products.
I provide strategic insight, focus and direction to purpose-led brands and founders, so they stand out from the crowd with clarity, congruency and confidence, by developing and launching brands, services or products with creativity, commercial insight and a clear strategy to grow revenue.
What to do next
OPTIONS
Let’s start with a call to discuss how it could work and to help you understand what you need
Decide on an option/starting point
- Marketing Audit
- Business Strategy Intensive (add-on DFY plan)
- Then we can consider further support as a Frac
Agree next steps and payments.
INVESTMENT
Prices start at £1000
FAQs
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Everything can be done in person in/near Bristol or online.
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I am a mentor, guide, advisor, leader and coach as well as a roll-my-sleeves-up and get stuck in implementor. Depending on your needs and your team, I can adapt to what the situation or person requires to lead effectively.
I will start with helping you get clear on your goals and vision for your business, then what we do together will be based on your needs, resources and capabilities.
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I totally get this. You don’t need to be totally clear about what support you need, just where you want to go.
I will help you get clear on your aligned goals and we will work backward from there to figure out what you/we/I need to do in order to achieve your goals. I will help you break down your goals and strategy into manageable and achievable tasks that you or I can do.
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It all depends on which option you choose, your needs and investment level. I can come in as a Fractional Director or Marketing Consultant or we can just do the Strategy and Plan together - it’s up to you. Book a call and let’s talk about how we can work.
Book a Call
Let’s have a no-obligation chat about what support you need and how we can work.