The online transformational space is evolving rapidly. While this industry growth brings exciting opportunities, it also means significant challenges for coaches, healers, and therapists who want to thrive in 2025 and beyond.

Here are THREE MAJOR TRENDS I predict will shape the industry next year and what you can do to rise above them and THRIVE.

Trend 1: A market flooded with new coaches and healers

The coaching and healing industry is growing fast, and 2025 will see even more new coaches entering the online space.

While this reflects growing demand, it also means:

• More noise and competition for attention.

• A higher risk of getting lost in the crowd.

• Prices being driven down, with lower-end services becoming commoditised.

What to Do:

Niche down and step up. Generalists will get drowned out and ignored. Specificity and uniqueness are your best companions. The more clearly you solve a specific problem for a specific person with a specific promise, the easier you’ll attract premium clients.

Go higher-end. The premium market is less crowded than the lower end and people want experts. Your experience and expertise give you a natural advantage here, but you need to do the inner uplevelling so you can own your unique expertise and charge premium prices.

Trend 2: Mainstream use of AI in content and coaching

Like it or not, AI is here to stay. While it is a useful tool, it also poses risks to your business:

• The already-vast amount of daily marketing content will continue to sound the same and people will gloss over it. AI-generated marketing will become white noise that repels the premium, aligned clients you really want to work with.

• AI-driven coaching products (such as apps & courses – yes, this is a thing!) will flood the market, offering no human interaction and driving down prices and quality.

What to Do:

Differentiate yourself through your ‘Unique Magic’. AI can’t replicate your energy, humanness, personality or lived experience. Double down on infusing your brand with you - your voice, your passions, your quirks, your opinions and your unique expertise.

Use AI Strategically. AI is a tool, not a substitute for authenticity or alignment. Use it to assist, but always inject your unique essence into your marketing content, offers, and messaging. I call this ‘Message Embodiment’.

Trend 3: Information overload and trust erosion

The industry is saturated with every kind of content and millions of offers. Most of your potential clients have been burned by big promises that didn’t deliver, leading to eroded trust.

They don’t need more information—they need human connection, implementation and results.

What to Do:

Prioritise live, human support. Human-to-human interaction matters more than ever. Clients need implementation and real-time guidance, not just more knowledge.

Focus on specificity. Vague marketing and generic offers won’t cut it. Be clear, specific, and results-oriented in your messaging and programs.

Give clients an experience of you. Trust is built through connection. Let people get to know you - whether through your content, live interactions, or high-touch experiences.

Elevate your expertise. Position yourself as a professional who delivers tailored, specific results, not overwhelm or more of the same, cookie-cutter solutions. People will pay premium prices for bespoke guidance that works.

The Bottom Line for 2025:

• Specificity, uniqueness and elevation will set you apart.

• Human connection and embodiment will make you indispensable.

• Thrive in the premium market with premium positioning and prices that attract premium clients.

2025 will reward those who step into their unique magic, focus on results, and show up as the real humans their clients need.

Are you ready to rise above the noise? 🌟

If you are an experienced online coach, healer or therapist and you want to build a successful business long-term without working harder, I am here to help you uncover your soul-aligned niche (infused with your unique magic), do your soul work, be seen as the Embodied Expert™️ you are and grow your revenue by working with premium, aligned clients, paying premium prices - check out my program TRANSFORM or ways to work with me here.

Or book a call or grab a freebie.

If you're struggling to stand out online and make more revenue, check out ways to work with me here.

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