STRATEGIC MARKETING MENTORING PROGRAMMES
Understand (and actually like) marketing & create the thriving business you want
…with one of my 1-2-1 coaching programmes!
Right now you may be:
- Feeling stuck and confused about how to make your marketing efforts effective
- Struggling to put yourself out there with full confidence and clarity
- Not getting enough clients or making enough money consistently
All my work centres around these three essential pillars:
Marketing and promotion that feels good to you and your audience
To be visible, share your opinions and put yourself out there
Focus on the marketing activities most effective to achieve your goals
Either programme will help you:
Go from feeling stuck and confused to feeling clear and making positive progress
Create an effective marketing strategy and plan so you can achieve your business goals
Establish yourself as credible, build a great reputation and become known as the ‘do-to’ expert in your field.
Step up your game, get more clients and grow your business and income
Grow your audience and make more impact with your work
Have more confidence to put yourself out there and promote your business
I know you really want a sustainable and financially successful business doing what you love with less stress and more time for the things that are important to you.
Creating an effective marketing strategy that feels good to you is the way you will achieve your ultimate goals.
It’s amazing how one can have a great skillset but not necessarily be automatically great at selling and marketing one’s services. I feel sure that any entrepreneur, no matter what their service area is, would benefit hugely from going through this process with Hils. She makes it fun, clear, interactive, and holds a very safe and grounded space throughout. I gained lots of insights and feel way more equipped to move forward with a great set of new tools. If you want to step up your game, and be better rewarded and clearer for the amazing work you offer (or know you want to offer), then I would recommend this as the best place to start.
This programme is for you if:
– you are a heart-centred, independent business woman with a service-based business, such as (but not exclusive to) a coach, therapist, freelancer, consultant, facilitator, or teacher
– you want your business to thrive and bring in enough money consistently but you’re not totally clear on how to market it well or how to create or implement a marketing strategy
– you are either just starting, ready to upscale, want to re-brand or re-focus or just have a re-think because what you’re doing isn’t working and you want to have more clients so you can grow your business and income and make the impact you want
– you want your business to reflect your deeper values and fit around your family life
– you either don’t like marketing, don’t know how to do it well, don’t know where to start, struggle to implement or feel stuck and are sick of getting lost on social media and that time spent not resulting in clients
This programme is not for you if:
– you have a hobby business with no real desire to grow your income or impact
– you think you know it all already and are not open to learning more
– you’re satisfied with the quality and quantity of clients you have and income you make
– you are clear about how to market yourself effectively in a way that feels good
– you haven’t yet started or you have no idea what your business is about
Working with Hils lifted up my business. Not only did she provide me with great strategies and tools that work, but most importantly she let me see the way how I can earn money by doing what I absolutely love. She merged two worlds : business and transformational work. During the time we worked together, she made her program very custom made so I always ended the sessions with a very clear idea how to move forward and what the next step was I needed to take. She is an awesome woman who works from the heart. Thank you Hils!
I’ve had my own business now since May 2014 and it has been quite a journey. I’ve taken risks, made mistakes, been disappointed, learned a lot and figured a lot out myself too. I so get how difficult it is to know what marketing activities to focus on or what advice to take.
Luckily my university degree and professional background were in marketing and business so, although it was very different doing it for myself, I just understand how marketing works.
The thing that’s made the biggest difference for me is continually learning and developing myself and getting help – remembering that I don’t know it all! I’ve attended so many workshops, done several business courses and learned what I needed to fill in the knowledge gaps.
I’ve consistently worked on my mindset, my money blocks and my confidence and I believe this is necessary to create the success we desire. I’ve worked with business and other coaches and group programs off and on and always see the positive difference when I have the right coach.
I blog regularly, have a lovely Facebook group, built a following and I regularly share my knowledge and help people through videos and speaking. I go networking and have made loads of lovely business friends which feels really supportive.
I’d love to help you too; to fall in love with marketing, to do it in a way that feels authentic, to do it with confidence and joy and to have it be effective.
Wouldn’t it be great to:
- Go from hating marketing to feeling really excited about marketing! (it is possible)
- Have a marketing strategy and plan so you’re clear what you need to do each week
- Have an extremely helpful sounding board for your thoughts and ideas from an experienced marketing professional and help to distil these ideas into an actionable plan
- Stop second guessing your decisions and have someone holding your hand
- Have someone to look over all your content before putting it out there and offer constructive feedback
- Feel way more equipped to move forward in your business
- Learn a great set of new tools to help you be more efficient, productive and focused
- Make the most of your limited time to effectively market your business and get more clients more consistently
Having Hils as a coach to guide me through the task of clearly defining my services and rebuild my website gave me a great base to work from. I now feel confident to direct clients to my page and produce/share content via my blog and social platforms. I’m much happier with the aesthetics of my online presence and Hils aided my determination and persistence to complete this.
I was keen to have face to face meetings with a mentor I could relate to rather than any of the large marketing companies that I was contacted by previously. Hils provides useful content and gave specific advice for my business which I have grown as a result. A great lady to work with. Thank you Hils.
You have 2 options…
1) 6-MONTH PACKAGE
My help for up to 6 months focusing on the key things you need to change in your business and with your marketing so you start getting the results you want. We won’t be able to do everything, but we can get you to a much better place and help you achieve your goals, whether that’s more clients, more income or more clarity and confidence.
2) 12-MONTH PACKAGE
My help for a whole year to help you grow your business strategically and sustainably. Growing a business is a marathon not a sprint so let’s jog and work together for 12 months at a pace that’s balanced. We’ll get your foundations solid, create your marketing strategy and plan and empower you to market your business your way and make it effective.
Please see the table below for what’s included in each one and the explanation underneath.
6-MONTH OPTION vs 12-MONTH OPTION
- 1-2-1 Coaching Sessions:
- Clarity Audit
- Website & SM Review
- Success Made Simple
- Email access
- Accountability check-ins (optional )
- Instalment options (please enquire)
- * PAY NOW buttons are for one payment of price shown
- 4 sessions of 90 minutes
- Pay monthly or in 2 instalments
- 6 sessions of 90 minutes
- Pay monthly or in 2 instalments
* the pay now buttons are to pay the price shown which is for payment in one instalment. Other instalment options are available, please enquire by emailing firstname.lastname@example.org.
Features – explained
1-2-1 mentoring and coaching sessions to coach and teach you on business, marketing and confidence. These are organic in nature as they are tailored to your specific needs. An outline is made during the first session.
The Clarity Audit is an exercise to do up front to help you get clear on what you want for your life and your business and set some clear goals to aim for.
Strategic website and social media review worth £97; an in-depth appraisal of your online presence with constructive feedback and improvement recommendations that you can understand and implement. Can be completed at any time within the period.
Success Made Simple 90-day Planning Process training worth £97; a self-study training to help you achieve a LOT more (particularly to actually achieve your goals), be more focused and productive and create an aligned business. Check it out here for more info
All the useful resources you don’t even know you need; such as templates, checklists, calendars, plans and practices which will save you time and headaches!
Reasonable email access to me in between sessions for support such as answering quick questions, feedback on copy, 1-minute pitch or flyers. Reasonable meaning once or twice a week and is led by you.
Accountability check-in emails on Monday and Friday to help you get clear on your goals and tasks for the week ahead, stay on track and get my support in working on the right things. Optional!
And if you want help with just one or two things (eg your 1-minute pitch or marketing your events), want a massive injection of ideas or just can’t afford a longer package, check out my one-off Marketing Confidence Boost Session instead.
I would highly recommend Hils as a business coach. She’s incredibly knowledgeable and knows what she’s talking about when it comes to marketing! She really helped me to focus on the direction I’d like to take my business and come up with some really good ideas moving forwards. I will definitely use her again in the future when I next need some help.
I’m currently on maternity leave, doing the most important ‘job’ of being a mum! I may start taking on clients towards the end of 2020 so if you’re interested please pop me over an email to email@example.com and I can let you know where I’m at with that.
Frequently asked Questions
I can't afford it / It's such an investment
If you’re serious about building your business, you absolutely need to learn how to market it or you won’t have a business for very long. Learning these skills and plugging your knowledge gaps will stay with you for a long time.
You will put systems in place which will benefit your business for many years to come and save you countless woman-hours or procrastination, not to mention stress and overwhelm. It’s a lonely and frustrating place, not knowing the way forward or how to do something.
I know the investment will be so worth it – so book a call and let’s talk about it.
I'm scared it won't work for me
I totally hear you and I don’t want you to work with me unless you’re totally certain. Which is why I always get to know potential clients first on a Discovery Call.
However! I don’t want you to listen too much to that voice if it is fear and a lack of confidence holding you back. I can help you with that.
You can do this! I can show you how and help you with the fear, lack of confidence, procrastination, fogginess or mindset blocks, or whatever is in the way.
Let your desire to create a successful business be your guiding light.
I’ve already tried business coaching / I made a mistake in the past with a business coach so how do I know this will work for me?
I’m sorry to hear you had a bad experience with a coach or it didn’t work for you. It’s much more likely a problem with the coach than with coaching. Perhaps they weren’t experienced or just weren’t right for you at the time.
When I first started my business I hired a very expensive business coach (I’m talking thousands)! It was a mistake for me at that time as I struggled to implement all she was sharing and it was really for people who’d had their business for a few years. I was a beginner!
So to be clear, I work mostly with women just starting out and up to about 3 years in business or who are wanting to change direction and do things properly this time. If you feel like a beginner and want to make sure you’re getting the basics right (even if you’ve been in a business for years like some clients), this is for you.
Obviously it’s an investment and I’d want you to feel 100% happy to be working with me, so let’s get to know each other. Book a Discovery Call (see button above) so you can grill me!
I am here to serve you, so although I know the steps you need to take to be doing effective marketing, I will not railroad you. I will listen to you and dive into your business with you, understand your values and what you’re trying to do. I will be your guide, mentor and advisor and I will empower you to create the business you want.
The sessions are organic in nature and we’ll work on what you need to work on with an aim to cover all the marketing basics you will need and achieve your goals. In the first session we’ll discuss what topics we’ll cover and outline a plan.
I think I should wait until; I can afford it/ I’ve got the money, next year, next month, I have it more figured out
This is a common thought and like the scared it wont work question above, I invite you to feel into whether it is really fear that is putting up the block. The truth is you may never feel ready! I’ve done so many things before I’ve felt ready, it is scary. But magic happens when you take the leap (or small step) of faith.
Often I hear from potential clients that they want to create their website first or feel they need to be clear on their niche first, before working with me. But NO! This is exactly what I can help you with, help you get clear on, so you don’t waste time (and potentially a lot of money) having to do something like re-create a whole website!
If you’re struggling now with your marketing and it’s not working, waiting and continuing to do the same things isn’t suddenly going to bring in more clients and money! You have to learn how to market your business properly and get help before you’ll change the results you’re getting.
Let’s get on a call and I can help you feel into whether it is fear or genuinely not the right time.
I'm not clear on my niche, is this right for me?
I wasn’t at all clear on my niche when I first started my business in 2014 and my niche actually shifted several times and majorly from personal development to business development and marketing coaching as I do now, until 2017.
You don’t need to be fully clear on your niche (who you help, what you do & how you help people), you only need to have it about 50% clear or more.
I can help you get clearer on your niche and help you test the market, try some things and experiment, so you can get even clearer.
I find the clarity will also emerge over time through action and working with clients, for which you need confidence and some marketing knowledge first. So don’t wait, sitting around trying to figure out your niche as that’s not how it will come. Get started and it will find you.