STRATEGIC MARKETING MENTORING PROGRAM
Fall in love with marketing & create the thriving business you want
…with my 1-2-1 coaching program!
Right now you may be:
- Feeling stuck and confused about how to make your marketing efforts effective
- Struggling to put yourself out there with full confidence and clarity
- Not getting enough clients or making enough money consistently
All my work centres around these three essential pillars:
Marketing and promotion that feels good to you and your audience
To be visible, share your opinions and put yourself out there
Focus on the marketing activities most effective to achieve your goals
This program will help you:
Go from feeling stuck and confused to feeling clear and making positive progress
Create an effective marketing strategy so you can achieve your business goals
Gain clarity and focus on your marketing goals & create an effective plan to achieve them
Step up your game so you can grow your business and income
Grow your audience and make more impact with your work
Have more confidence to put yourself out there and promote your business
I know you really want a sustainable and financially successful business doing what you love with less stress and more time for the things that are important to you.
Creating an effective marketing strategy that feels good to you is the way you will achieve your ultimate goals.
It’s amazing how one can have a great skillset but not necessarily be automatically great at selling and marketing one’s services. I feel sure that any entrepreneur, no matter what their service area is, would benefit hugely from going through this process with Hils. She makes it fun, clear, interactive, and holds a very safe and grounded space throughout. I gained lots of insights and feel way more equipped to move forward with a great set of new tools. If you want to step up your game, and be better rewarded and clearer for the amazing work you offer (or know you want to offer), then I would recommend this as the best place to start.Gina Schofield
This program is for you if:
– you are a heart-centred, independent business women with a service-based business, such as (but not exclusive to) a coach, therapist, freelancer, consultant, facilitator, or teacher
– you want your business to thrive and bring in enough money consistently but you’re not totally clear on how to market it well or how to create or implement a marketing strategy
– you are either just starting, ready to upscale, want to re-brand or re-focus or just have a re-think because what you’re doing isn’t working and you want to have more clients so you can grow your business and income and make the impact you want
– you want your business to reflect your deeper values and fit around your family life
– you either don’t like marketing, don’t know how to do it well, don’t know where to start, struggle to implement or feel stuck and are sick of getting lost on social media and that time spent not resulting in clients
This program is not for you if:
– you have a hobby business with no real desire to grow your income or impact
– you think you know it all already and are not open to learning more
– you’re satisfied with the quality and quantity of clients you have and income you make
– you are clear about how to market yourself effectively in a way that feels good
– you haven’t yet started or you have no idea what your business is about
Working with Hils lifted up my business. Not only did she provide me with great strategies and tools that work, but most importantly she let me see the way how I can earn money by doing what I absolutely love. She merged two worlds : business and transformational work. During the time we worked together, she made her program very custom made so I always ended the sessions with a very clear idea how to move forward and what the next step was I needed to take. She is an awesome woman who works from the heart. Thank you Hils!Marleen Ceulemans
I’ve had my own business now since May 2014 and it has been quite a journey. I’ve taken risks, made mistakes, been disappointed, learned a lot and figured a lot out myself too. I so get how difficult it is to know what marketing activities to focus on or what advice to take.
Luckily my university degree and professional background were in marketing and business so, although it was very different doing it for myself, I just understand how marketing works.
The thing that’s made the biggest difference for me is continually learning and developing myself and getting help – remembering that I don’t know it all! I’ve attended so many workshops, done several business courses and learned what I needed to fill in the knowledge gaps.
I’ve consistently worked on my mindset, my money blocks and my confidence and I believe this is necessary to create the success we desire. I’ve worked with business and other coaches and group programs off and on and always see the positive difference when I have the right coach.
I blog regularly, have a lovely Facebook group, built a following and I regularly share my knowledge and help people through videos and speaking. I go networking and have made loads of lovely business friends which feels really supportive.
I’d love to help you too; to fall in love with marketing, to do it in a way that feels authentic, to do it with confidence and joy and to have it be effective.
Wouldn’t it be great to:
- Go from hating marketing to feeling really excited about marketing! (it is possible)
- Have a marketing strategy and plan so you’re clear what you need to do each week
- Have an extremely helpful sounding board for your thoughts and ideas from an experienced marketing professional and help to distil these ideas into an actionable plan
- Stop second guessing your decisions and have someone holding your hand
- Have someone to look over all your content before putting it out there and offer constructive feedback
- Feel way more equipped to move forward in your business
- Learn a great set of new tools to help you be more efficient, productive and focused
- Make the most of your limited time to effectively market your business and get more clients more consistently
I had a great marketing coaching session with Hils and came away with lots of tools, techniques and templates to implement in my business. I had been doing some planning and goal setting work for the year ahead but was struggling to put this into a workable plan. I felt she understood my business well and helped me identify my weak points (mainly in planning and consistency) and immediately sent me some really useful templates to address this. I thoroughly recommend Hils, I’m looking forward to a great year ahead.Lesley Waldron
Main topics we’ll cover:
(although sessions are very organic, depending on your needs)
This is who you are serving, what you’re helping them with and how. This exercise is a MUST! It will help you create great content they love, nail your 1-minute sales ‘pitch’ and know where to find your ideal clients.
This means the words used to describe your business either in emails, on your website, in blogs, when promoting events or services. This is crucial to get right.
I will help you set the right prices for your services and ensure you’re charging what your services are really worth.
I will help you create packages, offerings and events that your ideal clients will love. It may not be what you think or what you have already.
Aka sales funnel. This is how to get potential customers to know like and trust you AND buy from you through lead magnets such as freebies/tasters, conducting effective sales conversations and creating effective funnels.
Particularly promotion through being more visible using videos (including Facebook Lives), speaking, blogging and networking. I can help you get more confident to talk about your business.
Planning & Strategy
Setting effective goals, creating a strategy, planning your income and creating a marketing plan are essential to success. PLUS how to stick to your plan and make it work for you.
Learn how to use the different platforms and know which ones are right for your business. Learn how to create great content and posting best practices, plus scheduling.
The more you work on your mindset, increase your self-confidence, learn how to master your fears and put a stop to procrastination, the quicker you will grow your business.
I had a one to one marketing session with Hils which was amazing! It was so helpful to have her look at my offering with her marketing know-how. She had clearly looked at my online presence in great detail before I met her and was therefore able to give me lots of feedback on where I was doing things well & where I could improve things. Everything she said made perfect sense and was presented is such a thoughtful way. I’m still buzzing with ideas from our session – just need to get cracking! Highly recommend!Lisa Beasley
What is included:
4 x 1-2-1 mentoring sessions. The 1st session is 90 minutes, subsequent sessions are 1 hour each. Sessions are to be taken approximately monthly. All sessions to be taken within 6 months of starting.
An in-depth appraisal of your website and social media (your online presence) with constructive feedback and improvement recommendations that you can understand. Ongoing feedback and support to improve the copy, images and functioning etc, testing of your lead magnet and other digital support (eg setting up your newsletter).
Reasonable email access to me in between sessions for extra support such as quick questions and feedback requests
Useful resources such as templates, checklists, calendars, plans and practices which will save you time and headaches
Additional support from me on social media regarding promoting your events and services to my network, connecting you with relevant people/potential collaborators, tagging you in relevant conversations, recommending you etc
Take your business to the next level!
* Sessions are to be taken online over Zoom (like Skype where we can hear and see each other and share screens) or in-person (at my home office in BS11). A surcharge of £10 per session is charged if you’d like the session to be held in person elsewhere (eg a café or your home) to cover my travel time and expenses.
I like to talk to all potential clients before we agree to work together.
It’s important to me that we are a fit, that you are at the stage of your business where I can best help you with this program (anywhere from start-up/first few months to about 3 years established) and you understand what you’re getting in the program.
So let’s get on a Discovery Call. More info here.
It is not a hard sell, I like to sleep at night!
I want to find out where you’re at and what you’re struggling with so I can see how I can best help you. Then we can talk about the program and you can ask any questions you may have. I’ll help you decide if it’s right for you right now or not.
Terms & Conditions:
Frequently asked Questions
I can't afford it / It's such an investment
Business coaching or mentoring is a long-term investment in you and your business. Just as a website is, for example. But a website is next to useless if you don’t have the right copy or you don’t know how to promote your business and drive people to your website.
If you’re serious about building your business, you absolutely need to learn how to market it or you won’t have a business for very long. Learning these skills and plugging your knowledge gaps will stay with you for a long time.
You will put systems in place which will benefit your business for many years to come and save you countless woman-hours or procrastination, not to mention stress and overwhelm. It’s a lonely and frustrating place, not knowing the way forward or how to do something.
I know the investment will be so worth it – so book a call and let’s talk about it.
I'm scared it won't work for me
I totally hear you and I don’t want you to work with me unless you’re totally certain. Which is why I always get to know potential clients first on a Discovery Call.
However! I don’t want you to listen too much to that voice if it is fear and a lack of confidence holding you back. I can help you with that.
You can do this! I can show you how and help you with the fear, lack of confidence, fogginess or mindset blocks, or whatever is in the way. Let your desire to create a successful business be your guiding light.
I’ve already tried business coaching / I made a mistake in the past with a business coach so how do I know this will work for me?
I am here to serve you, so although I know the steps you need to take to be doing effective marketing, I will not railroad you. I will listen to you and dive into your business with you, understand your values and what you’re trying to do. I will be your guide, mentor and advisor and I will empower you to create the business you want.
The sessions are organic in nature and we’ll work on what you need to work on with an aim to cover all the marketing basics you will need.
I think I should wait until; I can afford it/ I’ve got the money, next year, next month, I have it more figured out
This is a common thought and like the “scared it won’t work” question above, I invite you to feel into whether it is really fear that is putting up the block. You’ll never feel ready! I’ve done so many things before I’ve felt ready, it is scary. But magic happens when you take the leap (or small step) of faith.
Let’s get on a call and I can help you feel into whether it is fear or genuinely not the right time
I'm not clear on my niche, is this right for me?
This is where I was when I first started my business and hired a very expensive business coach! It was a mistake for me at that time as I struggled to implement all she was sharing. However, you don’t need to be fully clear on your niche (what you do/how you help people), you only need to have it about 70% clear.
I can help you get clearer on your niche and help you test the market, try some things and experiment.