Your passion & enthusiasm + my industry knowledge = success!

Who this is for:

Existing or budding natural and organic beauty entrepreneurs, who are serious about creating a successful, long-term, beauty product business. Whether you’re just starting out or have been in business a while, if you want to grow, re-brand or up-level your beauty business, working with me will help you achieve your sales, profit and brand awareness goals faster with less stress and less costly mistakes.


My expertise:

I’m an expert in beauty business and marketing and co-creator of the online business program Build your Beauty Brand and online course Price Your Beauty Products for Profit co-created with The School of Natural Skincare. With my Business and Marketing Studies degree as a foundation plus 20+ years of experience working with several premium and niche brands across all beauty categories since 1997, my skills, experience and industry knowledge are extensive.

Now I combine this expertise with my business coaching and training experience and my personal passion for an organic and eco lifestyle and natural products by teaching and coaching budding natural beauty entrepreneurs how to build a successful business.


Since taking the course I can work out retailers margins quickly and easily – you can’t imagine the pressure this has taken off me. I am excited about moving into retail and I am especially proud of the presentation material I have put together for retailers. Working with Hils as my mentor enabled me to obtain personal support, talk through issues that came up and deal with them in real time. The positive feedback and encouragement in these sessions really helped to support my business.

Vicky Evans

Wall Mill Botanics,

If you want to…



private coaching with me, may be the answer to your prayers.



After completing the Build your Beauty Brand program (currently being reviewed) and working with me 1-2-1 our beauty entrepreneurs have:


Won awards for their products


Had their products stocked by retailers


Been featured in Glossy Magazines


Been interviewed on beauty blogs


Refined their branding or completely re-branded


Launched their website & social media platforms

Private mentoring with me, will help you:


+ get clear on your goals and stay focused so you stop wasting time

+ grow your knowledge and confidence in the beauty industry

+ get things right from the start (or from now) saving you time and money

+ understand the financials such as pricing so you can make a profit

+ get stocked in the right retailers & forge successful partnerships

+ increase sales and profit, growing your brand year on year

+ build and implement a successful marketing plan which drives sales

So whether you struggle with focus or discipline, knowing where to start or what you should be doing, being organised or often feeling overwhelmed by your huge to do list, I can help you work more effectively and efficiently and stay on track to achieving your goals.

You don’t know what you don’t know! Your lack of knowledge and experience could cost you money or a potentially great professional partnership (such as with a key retailer), I don’t want that for you. I want you to get it right from the start and be a credible, professional brand. This is the only way to success over the long-haul.

All successful entrepreneurs have a business coach or consultant. Business coaching, mentoring or consulting (I do a combination), is extra support for you and training in the specialist knowledge you need so you can get to your goals faster and more directly.


Natural Beauty Business Coaching – what you get:

– 12 months’ of private mentoring; which will give you direct, personal, ongoing support with anything you need to get your business to where you want it. Help with the huge learning curve in the first few years!

– 6 x 60 minute sessions of 1-2-1 coaching where you can learn, get help and get answers to all of your burning questions. Sessions are to be taken approximately bi-monthly and are conducted online over Zoom (like Skype but where we can share our screens too). All sessions to be taken within 12 months of starting.

– Reasonable email access to me in between sessions for extra support such as quick questions, feedback on copy or content, testing of your lead magnet etc.

– Useful resources such as templates, checklists, spreadsheets, calendars, plans, processes and practices which will save you time, money and many headaches!

– All my industry knowledge and experience made simple and delivered in a way you can understand and utilise.



Book a discovery call:

I like to talk to all potential clients before we agree to work together. If we already know each other, then pop me an email ( to sign up.

It’s important to me that we are a fit, that you feel I’m the right person to help you and that  you understand what you’re getting in the coaching program. It is not a hard sell, I like to sleep at night!

I want to find out where you’re at and what you’re struggling with so I can see how I can best help you. Then we can talk about the program and you can ask any questions you may have. I’ll help you decide if it’s right for you right now or not.

Book your Discovery Call on the button below. Looking forward to talking with you.

Build Your Beauty Brand has been such a useful and encouraging course – thank you Hils for being such a great mentor.

Joanna White

Mallow + White,



Instalment plans are available to help you spread the cost, let’s discuss on a call.

Frequently Asked Questions:

I’ve never had a coach or consultant before, what does it entail?
Coaching and consulting (I do both) is a combination of teaching you how to do things (like calculate prices, build your following on social media), so you empower yourself to really understand your business and build your skills, knowledge and experience.
Getting expert help through my coaching and consulting will help you make less mistakes, keep you focused and working on the ‘right’ things and get you and your business where you want to go much much faster.

Is there really room in the beauty market for another brand?
I get asked this all the time as it can be an anxious decision to invest your time, energy and money into starting a new business. There is always room for another brand provided it is unique, good quality, executed professionally and has great marketing and business planning behind it. It will be hard work, I’m not going to tell you its a breeze, all success comes from consistent, effective hard work, over time. I can help you with all of that. In addition I will trust and believe in you, even when you doubt yourself and your abilities to achieve great things.

Pin It on Pinterest