Right now you may be:
- Just starting your business and struggling with where to start, what to do and (it feels like) just about everything!
- Suffering from self-doubt, fear, or a lack of self-belief and confidence that you can actually create a successful business
- Trying to market your business but nothing is working, you’re not getting enough clients or making enough money
- Confused by all the information about what to focus on and you’re lacking direction and focus
- Feeling overwhelmed by all the options and your never-ending to-do list (and like you’re always short on time!)
- Having BIG dreams, BIG plans and BIG goals, but don’t know how to get there
Wouldn’t it be great to
Have the self-belief, confidence AND the strategy to create a thriving, sustainable and financially successful business doing what you love, with less stress or overwhelm?
PS: YOU CAN!
Introducing my group program, Marketing Made Simple; learn feel-good marketing to create a thriving business….
This group program will help you:
This program is for you if:
– you are a heart-centred, independent businesswoman with a service-based business, such as (but not exclusive to) a coach, therapist, freelancer, consultant, facilitator, or teacher
– you want your business to thrive but you’re not totally clear on how to market it well or how to create or implement a successful marketing strategy
– your business stage is from start-up to starting to get established (0-2 years) and you want to create success sooner rather than later
– you’re wanting to get serious and make your business full time or increase your income consistently to at least £1-2k per month or more
– you either don’t like marketing, don’t know how to do it well, don’t know where to start, struggle to implement or just feel stuck and you want results!
– you’re tired of running your business alone with very little support and you really want to grow your business now
This could also be for you if you’re a few years in and wanting to re-fresh, re-brand, go back to basics, or go in a new direction!
This program is not for you if:
– you’re not willing to put in the work to learn AND implement marketing strategies that will bring long-term growth
– your business is already where you want it to be and you have no desire to grow further
– you think you are clear about how to market yourself effectively in a way that feels good
– you have no idea what your business is about yet
Before starting this program, Becca was at the point of giving up. Nothing she was doing, was working. Nothing. At all.
She’d recently started her new Divorce and Separation coaching business. Although she knew what she had was worth something and had potential, she was struggling to nail down what that was or how to offer it. She wanted to be able to put it all together and charge for it but was struggling with, well, everything!!! She felt ready to do something ‘proper’, to be an expert in her field, not just giving it all away for free.
She had a really good feeling about what she was offering and she really wanted it to work. But she needed focus because she lacked clarity, which in turn made her panic!
“The course was so good, I wish I’d done it years ago!”
“This course gives you crystal clear clarity.”
She told me, “you think you know what you know but until someone like Hils comes along you actually don’t!!! I was making SO many little mistakes that were clogging progress up. Hils was able to show me what I did and didn’t know with a fresh pair of eyes and point me in the right direction with clarity.”
One of the most important things she learned was really understanding her ideal client, her wants and needs. “It blew my brains and has been vital to my business.” “I couldn’t recommend the program enough to people!” “The biggest game changer was the ongoing feedback from Hils which was invaluable. I’d reached the point where I needed honest, constructive feedback and someone to ask me the right questions. That’s really helped my confidence in myself and in my business, and to understand what it really is that I’m offering.”
“I’ve achieved all my goals! I’ve just loved it. It was so good.”
Imagine if you could:
- Get more clients consistently and be financially independent
- Have an effective marketing strategy and plan so you’re clear what you need to do each day, week & month
- Be the go-to expert in your field and be seen as credible and authentic
- Feel confident marketing your business your way and actually feel really excited about marketing! (it is possible)
- Have lots of great ideas and be able to distil them into a kick-ass marketing plan
- Be more efficient, focused and productive with your time
Would you want that?
I know I couldn’t have got to where I am now without investing in myself and my business and learning from people who were more successful or more experienced than me. I’ve done several amazing business courses, worked with some talented business coaches and mentors, done an amazing mastermind and attended countless workshops over the last 5 years or so since deciding to start my own business.
Often when I’ve felt really scared to invest the money!
The first 3 years were tough, as even though I have a degree in business and career background marketing, I hadn’t had my own business! Now, I’m motoring as I’ve figured out (from all the options, tactics and strategies) what works for me and I can do that for you too.
I can help you figure out what you should be focusing on which will work for your business. I’m so excited to bring all my skills, experience and knowledge from my background, own business and from working 1-2-1 with clients, into this powerful group program. Read more on my story here if you wish.
All my work centres around these three essential pillars:
MODULE 1: BUILDING STRONG FOUNDATIONS
Week 1: Understanding your Ideal Clients
Understanding exactly who you are serving, what you’re helping them with and how is fundamental to your success. If you want to know where to find your ideal clients, how to attract them and how best to speak directly to them, this process (which is an absolute MUST!) will help you do that. It will lay the strong foundations for the rest of your business and make all your marketing so much easier.
Week 2: Create offerings your ideal clients will love
When you take the time to understand your ideal clients, you can create your offerings (products and services) with them in mind, creating exactly what you know they want and need – making the promotion part a whole lot easier! This week you’ll map out the Customer Journey (aka Sales Funnel) and create services, events and offerings that your ideal clients actually want. It may not be what you think or what you have already.
Week 3: Price your Services Confidently
Money, money money – such an important and contentious issue! I’ll help you figure out any money blocks that are in the way of you making your dream income and show you how to price your services, courses or events so they’re at the right price (not too high, not too low) for your ideal clients. Plus we’ll cover some pricing psychology, discounting, how to increase prices and up-levelling your business.
Week 4: Website Basics, Creating Effective Copy & List Building
Getting your website and copy working for you is key, so it converts enquiries to leads and leads to clients – once you get it in front of people (which we’ll cover in module 3). We’ll cover what web pages are needed and what info to put on each page, plus basic SEO & Google My Business set up. We’ll go through creating effective copy for your services, courses or events and you’ll get a template to help you. We’ll also look at building an email list and creating a ‘lead magnet’ (ie something free) to encourage people on to your email list so you can nurture them towards becoming a client.
MODULE 2: STRATEGIC PLANNING & EFFECTIVE GOAL SETTING
Week 5: Strategic Planning & Effective Goal Setting
You’ll take your new offerings and start to get strategic with how you want to grow your business and make income. We will work through a simple and unique process to help you get clear on your life and business goals for the following year. Then you’ll create a strategic (and flexible) income plan for how you want to achieve them and learn how to track them.
MODULE 3: EFFECTIVE AUTHENTIC PROMOTION
Week 6: Making the Most of Networking
You will craft a concise, clear and memorable introduction to your business with the right words, by going through my step-by-step process and learn how to use networking to support you and your business, how to network effectively and build useful business relationships.
Week 7: Mastering the Social Media Minefield
Understand how the main key platforms (Facebook, Twitter, Instagram & Linked In) differ and who is on each one. Learn how to create interesting and engaging social media content (including promotional content) and how to re-purpose content – so you can boost your profile, gain more likes and followers, build the know, like and trust factor and ultimately gain more clients.
Week 8: Being visible through videos and speaking
The best way to get more clients and grow your business is to be more visible and the best way to be more visible is through doing videos and speaking. You’ll learn how to do Facebook lives, what to include, how long it should be and how to do the tech side too. We’ll also cover how speaking can build your credibility and how to get speaking gigs.
Week 9: Authentic Selling
I know you don’t want to be ‘salesy’ or sleazy, but without sales, you have no business. Marketing can do a lot but you will often need to close the sale too. You’ll learn what authentic selling is and how to have an authentic and effective sales conversation so you can convert potential customers into clients for your high-end offerings.
Week 10: Using Events to promote your business
You’ll learn how to use events to promote your business & up-sell to more services, whether that is through taster sessions, workshops, masterclasses or longer events, and whether the events are free, low-cost or paid. You’ll also learn how to effectively market and sell your events and get those bums on seats!
+ BONUS LESSON – BOOST YOUR BLOGGING EFFORTS
Learn all the ways you can promote your blog so you can drive traffic to your website, build credibility and grow your audience. Get a super useful checklist for where and how to market your blogs.
MODULE 4: TAKING ACTION
Week 11: Beat Procrastination & Better Manage your Time
You’ll learn what procrastination really is, why it happens and a simple process to help you move through it (so you can prevent it from stopping you make progress). You’ll also my key tools and techniques to help you better manage your time and focus on the things that will make the biggest difference.
Week 12: Craft your Strategic Marketing Plan
You’ll bring everything together and create your business and marketing strategy and marketing plan, based on what goals you want to achieve and you’ll decide which marketing activities you want to implement. This will help keep you on track, stay focused and keep your marketing consistent.
Week 13: Create your 90-Day Business Success Plan
In this final week, you’ll learn my unique, focused system for planning in 90-day cycles that will keep you focused and help you be waaay more productive than you thought possible! Based on the business goals you choose, you will create your actionable 90-day success plan to work from each month, week and day.
A video masterclass training (30-90 mins in length) each week on the lesson, explaining the concepts and what you need to do
This private group will be your safe place to ask any questions, get support and feedback (from me and your peers)
Everything you need (workbooks, spreadsheets, checklists, templates, scripts etc) to support you in implementing the material
Post your homework each week for my expert honest & constructive feedback and guidance so you know you're on the right track
Live Group Calls
Live group Q&A coaching calls x 3 (60mins each) where you can get coaching from me and ask any questions. In weeks 5, 10, & 16
Peer Group Support
Richer learning and support through journeying alongside your peers because 'you don’t know what you don’t know'
ENROLMENT IS CURRENTLY CLOSED
The next live group will start on April 1st 2019.
If you would like to go on the waiting list and be informed early about the next live round of this program AND be offered the absolute BEST DEAL anyone will be offered, then go here and enter your details.
If you are IN, if you are a YES, jump back to the payment options now.
This is an investment in yourself and in your business. If you have BIG DREAMS and you’re going to generate the income you want, then you need a solid strategy, the right systems in place, the marketing know-how and skills and the self-belief and confidence to go for it.
That’s what this program will give you. I’ve got your back.