If you’d like some ideas on how to promote your business and reach more people using the trending topic – Small Business Saturday, plus potentially win a FREE coaching session with me, this blog is for you.


I know it is hard to figure out how to promote your business and reach the right people.

There are a million different ways and yet many of us struggle because we either get decision paralysis (due to the huge number of options), don’t know how to execute an idea or don’t know how to do it well (and so don’t do it at all).

If that last one is you, then see my last blog on ‘perfectionism procrastination’.

One way to promote your business and get in front of new people is to use a trending topic. A trending topic is something that is being talked about by more than just you, something that is relevant to your business or industry and more importantly, relevant and interesting or useful to your audience.

The trending topic I’m talking about, which I’m using this week to promote my business and support my audience to promote their businesses is Small Business Saturday UK.

Small Business Saturday is a grassroots campaign that highlights small business success and encourages customers to support small businesses in their communities. The day itself takes place on the first Saturday in December each year and the campaign aims to have a lasting impact on small businesses.

You can leverage this campaign to help you promote your small business over the next few days and beyond.

How to do this

Here are 3 quick and easy ways you can use Small Business Saturday to promote your business this week.

Whichever you try, always use the hashtag #SmallBizSatUk and tag them using @SmallBizSatUk – they may share your tweet or post to their network and you’ll reach a ton of new people (they are liked by 32k on FB and followed by over 40k on Twitter and nearly 6k on Instagram).

#1 Shout about your own small business and maybe make an offer to your audience to grab people’s attention across all your marketing channels (social media, email marketing, FB lives, blogs etc).

#2 Do a shout out about another small business (or several) you love or want to support on social media and tag them. They will likely reciprocate.

#3 Register for free on the Small Business Saturday’s directory, the Small Business Finder and be available for people to find you! You can add events & offers too.


Your Chance to WIN a free Session

This Saturday, Small Business Saturday, is also my birthday. I love my birthday and I can’t wait to spend it with my lovely man and my friends doing lots of things I love to do; relaxing, hanging out, dancing, eating nice food and looking at animals (we’re planning to see the Wildlife Photographer of the Year Exhibition).

So, I am celebrating with a competition for you, to win a 90-minute Marketing Confidence Boost session. I’m running a prize draw competition which you can enter several times so you have more opportunities to WIN.

You will get one entry for every share on social media (or via your email newsletter – just forward me a copy) of my January Marketing Mentoring & Mastermind session on Goal Setting or my Facebook group (see below).


Here’s what Lisa from My Body Positive said about her session:

“I had a one to one marketing session with Hils which was amazing! It was so helpful to have her look at my offering with her marketing know-how. She had clearly looked at my online presence in great detail before I met her and was therefore able to give me lots of feedback on where I was doing things well & where I could improve things. Everything she said made perfect sense and was presented is such a thoughtful way. I’m still buzzing with ideas from our session – just need to get cracking! Highly recommend!”

How to enter:

  • Share my event (the Facebook event anywhere on Facebook or the Eventbrite event anywhere else) using the links below AND tag me in your post (see all of my handles below or just type my name). If you don’t tag me I may not see it and the entry won’t count!
  • For every separate post you share and tag me in, you’ll receive one entry into the prize draw. The more entries, the more chance of winning!
  • The competition will run from when you receive this (Weds am) until Tuesday midday next week (so I can announce the winner in next week’s newsletter) so share the event on every channel for more chances to win.

What to write

You can write whatever you like in your own words or you can copy and paste the following text, adding one of the event links:

Check out Hils Crisp’s supportive business workshop and networking event where you’ll learn how to set effective goals for 2018 AND how to stay focused, giving you the best chance of actually achieving them and making 2018 your best year yet :-). #SmallBizSatUk

Event Links:
Facebook: https://www.facebook.com/events/318370991968712
Eventbrite: https://www.eventbrite.co.uk/e/marketing-mentoring-mastermind-session-january-tickets-38769217774

Social Media handles for tagging (or just start typing my name until it comes up):
Facebook: @Hils Crisp
Instagram: @hils.crisp
Linked In: Hils Crisp
Twitter: @HilsCrisp

Make sure my name is highlighted so I’m definitely tagged!

Recap. Make sure you:

  • share one of the event url
  • tag me
  • add the hashtag #SmallBizSatUk


If you don’t live local to me in Bristol, you can still enter but instead of sharing my event, please share my Facebook group:

Check out Hils Crisp’s fabulous Facebook Group, The Courageous Women’s Collective – where independent business women are empowered to SHINE!
You’ll get a daily practice, FB lives, free monthly calls and a supportive group to help you market yourself more confidently, authentically and effectively and get to grips with your marketing and support your business to grow. https://www.facebook.com/groups/thecourageouswomenscollective/

Thanks in advance for sharing my event or group and GOOD LUCK in my competition 🙂

Enter NOW!

I hope that’s been useful, do let me know how you get on using the hashtag and jumping on to this trending topic.

Hils Signature

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